Last updated: 01-01-2026
This policy explains how Kerrie Muldoon CC, trading as Long Dog (“Long Dog”, “we”, “us” or “our”), handles personal information when you visit https://longdog.co.za, contact us or place an order.
POPIA regulates the processing of personal information by public and private bodies. This policy is intended to explain Long Dog’s practices in clear language. Before publishing, confirm that it accurately describes the website, checkout, analytics, mailing list, payment providers and other services actually in use. POPIA
1. Who is responsible for your information?
Legal name: Kerrie Muldoon CC
Trading name: Long Dog
Registration number: 2010/081747/23
VAT number: Not VAT Registered
Physical address: Farm Poundisford 553, Deyselsrust, Bloemfontein, 9301
Postal address: PO Box 32241, Fichardtpark, Bloemfontein, 9317
Email: info@longdog.co.za
Telephone: 0828927899
Returns address: The Courier Guy Bloemfontein DEPOT, Unit 23, Quagga Industrialpark, Quaggafontein, Bloemfontein, 9301
For a request relating to your personal information, contact us using the details above.
2. Information we may collect
Depending on how you interact with Long Dog, we may collect:
- Contact and delivery details, such as your name, email address, telephone number, billing address and delivery address.
- Order details, such as the products you buy, order number, order value, payment status, delivery instructions and communications about your order.
- Payment-related information, such as payment confirmation or transaction references.
- Account details, if the website allows you to create an account, such as your login details and saved preferences.
- Messages and enquiries you send us, including product questions, complaints and return requests.
- Website and device information, such as IP address, browser or device type, pages visited and interactions with the website, if collected through server logs, cookies or similar tools.
- Marketing preferences, such as whether you have opted in to receive newsletters or other promotional messages.
Please do not send us sensitive personal information unless it is necessary for your enquiry or a legal requirement.
3. How we use personal information
We may use personal information to:
- process, confirm and fulfil orders;
- arrange payment, delivery, customer support, returns and refunds;
- respond to enquiries and resolve complaints;
- maintain customer accounts, if offered;
- send service messages about orders, accounts or changes to our terms;
- send direct marketing where permitted by law and, where required, with your consent;
- operate, secure and improve the website;
- prevent or investigate fraud, misuse or security incidents;
- keep business and transaction records, and meet legal obligations; and
- establish, exercise or defend legal claims.
Where POPIA requires a lawful basis for processing, this may include taking steps to perform a contract with you, meeting a legal obligation, protecting a legitimate interest, or obtaining your consent, as applicable to the particular use.
4. Marketing messages
We will use your contact details for promotional messages only as permitted by law. Where consent is required, we will ask for it. You can unsubscribe using the link in a marketing email or contact us at info@longdog.co.za. Unsubscribing from marketing will not stop necessary service communications about an existing order.
5. Cookies and similar technologies
The website may use cookies or similar technologies to support essential website functions and, if enabled, to understand website use or support marketing.
You can manage cookies through your browser settings. Disabling some cookies may affect website features or checkout.
6. Who we share information with
We may share information only as reasonably necessary for the purposes described in this policy, including with:
- payment service providers, to process or confirm payments;
- courier and delivery providers, to deliver an order;
- website hosting, e-commerce, email, customer-service or security providers that support our operations;
- professional advisers, insurers or auditors, where relevant;
- regulators, courts, law-enforcement bodies or other parties when disclosure is required or permitted by law; and
- a potential or actual successor to our business, where a lawful business transfer takes place.
We do not sell personal information.
7. Processing outside South Africa
Some service providers may store or process information outside South Africa. If personal information is transferred across borders, Long Dog will take steps to ensure the transfer is permitted under POPIA.
8. How long we keep information
We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including to complete orders, respond to enquiries, maintain business records, meet legal obligations and resolve disputes. The applicable period depends on the type of information and the reason it was collected. When information is no longer needed, we will securely delete it, destroy it or de-identify it where appropriate.
9. Security
We take reasonable steps appropriate to the information and risks involved to protect personal information from loss, unauthorised access, disclosure, alteration or destruction. No internet transmission or storage method can be guaranteed completely secure.
If you believe your information or account has been compromised, contact us at [INSERT EMAIL].
10. Your rights and choices
Subject to applicable law, you may ask us to:
- confirm whether we hold personal information about you;
- provide access to your personal information;
- correct or update information that is inaccurate, incomplete or out of date;
- delete information where the law permits;
- withdraw consent where processing is based on consent; or
- stop or object to certain processing, including direct marketing, where applicable.
To make a request, email info@longdog.co.za with enough information for us to identify you and understand your request. We may need to verify your identity and may be unable to delete information that we are legally required to retain.
You may also lodge a complaint with the Information Regulator of South Africa. Current guidance and contact details are available from the Information Regulator.
11. Children’s information
The website is intended for general customers and is not designed to collect children’s personal information. If a child has provided personal information without the required authorisation, a parent or guardian may contact us at info@longdog.co.za.
12. Links to other websites
The website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before providing them with personal information.
13. PAIA
The Promotion of Access to Information Act (PAIA) provides a process for requesting access to records held by private bodies, subject to the Act. The Information Regulator provides PAIA guidance and resources. PAIA
14. Changes and contact
We may update this policy from time to time. The “Last updated” date above shows when the current version took effect.
Long Dog privacy contact
Email: info@longdog.co.za
Telephone: +27 82 892 7899